Podcasting

Podcasting — Permission Base
All features
Community & Content

The world's most trusted marketing channel. Built in.

Podcasting has quietly become the most powerful way to build a loyal audience. Permission Base is the only all-in-one platform in our space that includes native podcast hosting — no Buzzsprout, no Podbean, no third-party service of any kind. Just you, your microphone, and your customers.

Shopify, Squarespace, Wix, and Weebly have no podcast hosting.

Permission Base is the only platform in our competitive space that includes native podcast hosting. No extra subscription needed.

584 million people listen to podcasts globally.

Your customers are among them. 55% of Americans now tune in monthly — and they listen an average of 7 hours per week. Give them a reason to listen to you.

The numbers behind the podcast revolution

Listeners trust podcasts more than ads.

Over 50% of marketers now incorporate podcasting into their strategies — because it works. Podcast listeners are highly engaged, loyal, and more likely to act on host recommendations than any other form of advertising. A podcast gives your business a voice, a personality, and a direct line to your audience that no banner ad or email campaign can replicate.

584M global listeners

584 million people worldwide listen to podcasts as of 2025 — a number that has grown 4x in a single decade and continues to climb.

55% of Americans tune in

158 million Americans listen monthly. More than half the adult population is reachable through podcasting — a larger audience than cable news.

7 hours per week

The average listener spends 7 hours per week listening to podcasts. That's 7 hours of undivided attention — no competing messages, no scrolling past.

$40B industry value

The global podcast industry is valued at $40 billion as of 2025. This is not a niche medium — it's a mainstream channel that your business should be part of.

What you can create and publish

Any type of content, on your own platform.

Business commentary

Share industry insights, opinions, and expertise that position your brand as the authority in your space.

Interviews & guests

Bring in voices who inspire or complement your brand — instantly expanding your audience to theirs.

Behind-the-scenes

Give loyal customers a deeper look at your business, process, and team — building the kind of connection ads can never create.

Premium paid content

Put episodes behind a paywall or subscription. Exclusive podcast content for paying members drives sign-ups and retention.

Educational series

Teach your customers something valuable — courses, how-to series, tutorials — delivered as a podcast they look forward to each week.

Product news & launches

Announce new products, seasonal specials, and events in your own voice — no algorithm needed to reach your subscribers.

Host on your site. Distribute everywhere.

Your platform. Your audience. Your data.

Hosted natively on your own website

Your podcast lives on your Permission Base platform — your domain, your brand, your data. No Buzzsprout, Podbean, Anchor, or Libsyn subscription required.

Submit to Apple Podcasts, Spotify & more

You're not limited to your own audience. Submit your feed to every major podcast directory so new listeners find you wherever they already tune in.

Subscribers notified automatically

Every time you release a new episode, your subscribers are notified automatically. No manual emails, no extra setup — just record and publish.

Integrated with Rewards — listening earns points

Podcast episodes appear in your community feed. Listening earns Reward points. Every episode deepens the relationship with your audience.

No third-party host needed

Unlike every competitor, Permission Base hosts your podcast natively. No Buzzsprout, Podbean, Anchor, or Libsyn subscription required — it's all included.

Analytics built in

See which episodes get the most plays, which subscribers are listening most, and how podcast engagement affects your store revenue and community growth.

Community & Rewards connected

Podcast episodes appear in your community feed. Listening earns Reward points. Every episode deepens the relationship with your audience.

584 million people listen to podcasts globally. Your customers are among them. Give them a reason to listen to you — natively, on your own platform, without paying for a separate service.
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