Email Marketing

Email Marketing — Permission Base
All features
Marketing & Insights

Email that knows your customer better than they know themselves.

Constant Contact sends emails. Permission Base sends the right email to the right person at exactly the right moment — because our email system is connected to every part of your platform: your store, your community, your events, your rewards, and your members' behavior.

Every email list you'll ever need — built automatically.

Target by purchase history, loyalty tier, location, behavior, demographics, and more. No other email platform can do this.

Automated workflows that run forever.

Set up welcome sequences, post-purchase follow-ups, and re-engagement campaigns once — then they run automatically for every new member.

The secret weapon

Send to exactly who you want.

No other email platform can do this. Because our email system is native to Permission Base, it can target customers based on any data point your site knows — behavior, purchases, location, demographics, activity, and more.

What Constant Contact can never do.

Constant Contact is a powerful email tool — but it's completely blind to your website. It can't see who bought what, who attended your event, who just hit Level 4 in your Rewards program, or who checked in at your location last Tuesday. Permission Base email can target based on all of it — because it's all in the same system.

Target by purchase history ✕ Constant Contact — manual CSV export
Target by loyalty tier ✕ Constant Contact — no concept of tiers
Target by site behavior ✕ Constant Contact — blind to your site
Auto-triggered by events ✕ Constant Contact — limited triggers
Permission Base ✓ All of the above. In seconds.
Target by any signal

18 targeting dimensions no standalone tool has.

Location within X miles

Send to customers who live or have checked in within a specific radius of your location. Perfect for local events and in-store promotions.

Specific product purchased

Target everyone who bought a particular product — for upsells, accessories, reviews, or follow-up care instructions.

Reward tier level (1–5)

Email Level 5 customers only with an exclusive offer, or message Level 2 members to explain what it takes to reach Level 3.

Event attendance

Follow up with everyone who attended a specific event — with a thank-you, photos, or a ticket to the next one.

Hasn't visited in X days

Automatically re-engage lapsed members before they go cold. Trigger a win-back campaign when someone hasn't logged in for 30 days.

Total spend amount

Identify your top spenders and send VIP-only offers, or target mid-tier buyers with incentives to push them into your highest bracket.

Four powerful email tools

Everything you need to send smarter.

Reusable templates

Build once. Use forever. Create templates for your most common emails — announcements, promotions, newsletters — and apply them in one click. Subject line, sender name, and layout all pre-fill automatically.

Automated workflows

Build email sequences that trigger on user actions and run themselves. Welcome series, post-purchase follow-ups, re-engagement campaigns — set up once and they work forever, automatically.

Personalisation shortcodes

Insert shortcodes replaced with each recipient's real details at send time. "Hey Sarah" instead of "Hey there" — every mass email becomes a personal message. Consistently increases open rates.

Multi-column layouts

Insert 2, 3, or 4-column layouts into any email. Build product showcases, comparison grids, and sidebars — converted behind the scenes to table-based markup that renders perfectly in Gmail and Outlook.

Example — new customer welcome sequence

Set it up once. It runs for every new member.

Runs automatically · no manual effort

A 4-step sequence that turns sign-ups into buyers.

Warm welcome
Best products (day 3)
Special offer (day 7)
Referral ask (day 14)
Every member auto-added

The moment someone joins your site, they're on your email list. No import, no opt-in form to build — it's automatic, always current, and always growing.

Full open & click analytics

See who opened, who clicked, and what they did next — right down to the individual. Track how email drives store sales, event attendance, and community activity.

Integrated with everything

Email campaigns connect to Events, Store, Community, Rewards, and Crowdfunding — every other Permission Base feature can trigger or power an email automatically.

Constant Contact sends emails. Permission Base sends intelligence. The right message, to the right person, at the right moment — automatically, every time. Powered by data no standalone email tool can see.
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